Dutch Flower Importers UAE — Royal FloraHolland Direct
Dutch flowers bought at Royal FloraHolland and air-freighted to Dubai in about 48 to 72 hours, available on pre-order. Tulips, peonies, roses and hydrangeas, tagged with their Holland origin.
From the auction clock to a Dubai cold room in about 72 hours
Our Holland lines start at Royal FloraHolland, the largest flower auction in the world, where growers bring freshly cut stems and buyers bid on the Dutch auction clock. Our buyers secure stock to specification, and the won lots are graded by length and head size, sleeved to protect the blooms and packed in a temperature-controlled environment.
The boxes move to Amsterdam Schiphol and onto temperature-managed cargo flights. The flight to Dubai takes roughly seven hours, and the total journey from auction to Dubai airport is typically 48 to 72 hours. On arrival the shipment clears customs and goes straight into refrigerated storage, then the stems are recut, hydrated and conditioned in our Ras Al Khor cold room before delivery. The full story is in our article on how imported Holland flowers reach Dubai.
How often Dutch stock arrives
We bring in multiple shipments every week, so popular Holland lines are replenished continuously instead of arriving in one large monthly batch. Standing catalogue stock can often be fulfilled the same day or the next day, and every Holland-sourced shipment is tagged with its origin in the catalogue.
Holland and other-country flowers can be placed on pre-order, and specialty varieties for weddings and events work this way. They are sourced to order from the auctions, so we ask for one to two weeks of notice, and earlier for peak seasons. Seasonal lines such as peonies and ranunculus follow the European season, and the flower availability calendar for the UAE shows what to expect through the year.
The Dutch lines UAE buyers ask for most
Our Holland programme focuses on the varieties Dutch growers do best: specialty and parrot tulips in the full Holland colour range, peonies and ranunculus during the European season, premium garden and standard roses graded for export, and hydrangeas with the head size only Dutch growers achieve. These stems are the reason many UAE florists and wedding planners buy from an importer instead of the open market.
Dutch stock also gives you more control over quality. Each shipment is graded at source, the cold chain is unbroken from Holland to Dubai, and the origin tag in our catalogue lets you tell a client exactly where a bloom was grown. Browse the fresh flower catalogue to see what is listed, then ask us about reserving quantities for your dates.
Dutch sourcing alongside other origins
Holland is the benchmark for tulips, peonies, hydrangeas and many roses, but no single country grows everything best. Alongside our Dutch programme we import from Kenya, Ethiopia, Ecuador, Colombia, South Africa, Italy and Turkey, so you can build a mixed order of Dutch specialties and equatorial roses from one supplier.
To check what has landed, see today's live stock. If you are ready to buy, open a wholesale trade account, or see how our delivery network covers the whole UAE once the Dutch flowers have cleared our Dubai hub.
Frequently Asked Questions
- How long does it take for Dutch flowers to reach the UAE?
- The journey from the Royal FloraHolland auction to Dubai airport is typically 48 to 72 hours, including grading, packing, Schiphol cargo handling and a flight of roughly seven hours. After customs the stems go straight into refrigerated storage.
- How often do Holland shipments arrive?
- We bring in multiple shipments every week, so popular Holland lines are replenished continuously. Check live stock to see what has landed.
- Are your flowers genuinely imported from Holland?
- Yes. We buy at the Royal FloraHolland auctions and from established Dutch growers, and every Holland-sourced shipment is tagged with its origin in our live catalogue.
- Can I pre-order Holland and other-country flowers?
- Yes. Holland and other-country flowers can be placed on pre-order. Specialty varieties for weddings and events are sourced to order, so allow one to two weeks, and longer for peak seasons. Tell us the varieties, quantities and dates and we will reserve where possible.
- Which countries do you import from besides Holland?
- Alongside Holland we import from Kenya, Ethiopia, Ecuador, Colombia, South Africa, Italy and Turkey, so you can mix Dutch specialties with equatorial roses in one order.