The UAE imports the vast majority of its cut flowers, which means seasonality here is really a map of growing seasons across three continents. Knowing what is peaking — and where — lets you buy at the best quality and the sharpest price. Here is how the floral calendar actually plays out for buyers in Dubai and the wider Emirates.
Spring (March–May): Holland takes the stage
This is tulip and peony season. Dutch growers flood the auctions with tulips, ranunculus, and the first peonies, all air-freighted into Dubai within 48–72 hours of cutting. Spring is the window to lock in peonies for May and June weddings before global demand spikes and prices climb.
Summer (June–August): lean on the durable
European supply tightens and the heat is unforgiving, so summer favours resilient imports — South American roses, orchids, anthuriums, and tropical foliage. These varieties ship and store well, and they perform in UAE conditions far better than soft-petalled spring flowers.
Autumn & winter (Sept–Feb): peak variety
As temperatures ease, the catalogue opens up. Holland returns in full force, Kenyan and Ethiopian roses are exceptional, and the wedding-and-events high season drives the widest assortment of the year. This is the best time for ambitious palettes and statement installations.
Year-round staples you can always count on
- Roses — continuous supply from Ecuador, Colombia, Kenya, and Holland.
- Chrysanthemums and carnations — consistent quality and volume all year.
- Orchids and anthuriums — tropical reliables, ideal for the hottest months.
- Gypsophila and foliage — the dependable backbone of any arrangement.
Buy with the season and you get better stems for less money. Fight the season and you pay a premium for flowers that arrive tired.
Our buyers track the auctions daily and adjust the catalogue to whatever is freshest. If you want a heads-up before a variety peaks — or a standing weekly order built around the season — just ask.